Legal Lexikon

Personality Profile

Personality profile

Definition and meaning

The personality profile describes the entirety of an individual’s characteristics, attitudes, behavioral preferences, and social competencies. It arises from the interplay of character traits, ways of thinking and acting, as well as motivation and approach to professional challenges. In the professional world, the personality profile is used to assess the suitability of an applicant for a specific position or company. Typically, both personal strengths and potential areas for development are considered.

Personality profiles are often created through structured interviews, questionnaires, self-reflection, or feedback from the professional environment. The goal is not only to capture professional qualifications, but also individual personality, and to highlight its significance for successful collaboration.

Einordnung im Bewerbungsprozess

In the application process, the personality profile is playing an increasingly important role. Especially law firms place particular emphasis—besides professional qualification—on personality traits relevant to the work environment and client work. The personality profile helps to assess suitability for the team, interaction with clients, communication skills, and the ability to adapt to changing requirements.

The personality profile may already be referenced in the job posting or interview. Aspects of personality are also frequently assessed in selection processes such as assessment centers. For applicants, it is therefore helpful to reflect on their own strengths and qualities and to communicate these purposefully in application documents or interviews.

Employer requirements and expectations

From a law firm’s perspective, several criteria are paramount when evaluating a personality profile. These include, among others:

  • Teamwork: The ability to collaborate constructively with colleagues.
  • Communication skills: Clarity, transparency, and empathy in verbal and written communication.
  • Sense of responsibility: Reliable handling of tasks and client interests.
  • Resilience: Composure even under high workload or time pressure.
  • Willingness to learn: Openness to new topics and further development of one’s own skills.
  • Discretion and trustworthiness: Sensitive handling of confidential information.

Law firms expect applicants to have a reflective self-image, encompassing both strengths and development areas. A realistic and authentic approach to one’s own personality profile demonstrates professionalism.

Common misunderstandings and misinterpretations

There are often misunderstandings surrounding the term ‘personality profile’:

  • Reduction to individual traits: A personality profile includes more than just individual attributes such as assertiveness or communication strength; it reflects the interplay of various characteristics.
  • Perception as a “test”: The personality profile is not a standardized test whose result is considered final. Rather, it is a comprehensive description that can also change over the course of professional development.
  • Confused with the CV: The personality profile refers to personal traits and behaviors, not to qualifications, degrees, or career paths.
  • Self-presentation: Portraying a static or idealized self-image is not effective. Employers recognize authenticity and place value on honest self-assessment.

Practical tips for applicants

To optimally utilize your own personality profile in the application process, the following approach is recommended:

  • Self-reflection: Reflect on your own strengths, work style, and personal values.
  • Seek feedback: Use feedback from your professional and personal environment to gain a comprehensive picture of your personality.
  • Substantiate your statements: Support information about your traits with concrete examples from practice, such as from previous positions or team projects.
  • Know the company culture: Familiarize yourself with the law firm’s values and expectations to present your personality profile appropriately.
  • Maintain honesty: Stay authentic and acknowledge areas for development – this signals willingness to learn and self-confidence.
  • Identify your own development potential: Show your willingness to work on yourself and to continue developing.

Frequently asked questions (FAQ)

What does a personality profile include in the application process? A personality profile describes personal traits, attitudes, and behaviors that shape how you deal with challenges and collaborate with others.Why is the personality profile taken into account by law firms? Law firms want to ensure that new employees are not only professionally qualified, but also fit well into the team and with the clients.How can I communicate my personality profile? Use your CV, cover letter, and the interview to highlight personal characteristics using examples and experiences.What should I avoid when the personality profile is discussed? Avoid exaggerations or presenting an idealized image. Authenticity and honesty are more important than perfection.Can my personality profile change over time? Yes, personality is dynamic. With increasing work experience and new challenges, characteristics can develop further.Do I need to provide a complete personality profile in my application? A personality profile is often not required as a separate document. However, you have the opportunity to communicate relevant aspects in your cover letter or interview.How can I specifically prepare when the personality profile is addressed? Reflect on your personal strengths and development areas, prepare case examples, and familiarize yourself with the law firm’s values and expectations.


This article is intended to help applicants better understand the importance of the personality profile in the application process and to use it purposefully for entry into a law firm.

Frequently asked questions

Is consent required to create a personality profile?

The creation of a personality profile is subject, particularly in Germany and the EU, to strict data protection requirements. Under the General Data Protection Regulation (GDPR), personal data—including information processed for a personality profile—may generally only be collected and processed with the informed and voluntary consent of the data subject. Consent must be specific, informed, voluntary, and unambiguous. Especially in employment relationships, it must be noted that consents given due to the dependence of the employment relationship may be problematic and may not be considered voluntary. Without a valid legal basis, such as explicit consent or a statutory provision, creating a personality profile is not permitted and may be subject to fines.

What legal risks exist when passing personality profiles on to third parties?

Passing on a personality profile to third parties is legally particularly sensitive, as it often involves special categories of personal data within the meaning of Art. 9 GDPR. Such disclosure is only permitted if there is explicit consent from the data subject or if a statutory provision explicitly allows it. Every recipient and the purpose of data sharing must be specifically named. Unauthorized transfers may lead to both civil claims by the data subjects and significant fines imposed by supervisory authorities. In employment law, unlawful disclosure can also result in claims for damages.

How long may personality profiles be stored?

The storage period for personality profiles is determined by the principle of storage limitation under Art. 5(1)(e) GDPR. Personality profiles may only be retained as long as necessary for the respective purpose. If the processing purpose ceases to exist, the data must be deleted immediately unless statutory retention obligations apply. The responsible party is required to implement deletion routines as well as technical and organizational measures to ensure lawful data deletion. Violations may result in official sanctions and claims for damages.

Do data subjects have a right to access their personality profile?

Data subjects have the right under Art. 15 GDPR to request information about the data processed about them. This expressly includes personality profiles. They can request information on which categories of data are processed, for what purpose and on which legal basis, and—if applicable—the recipients of the data and the intended storage period. Employers or other controllers must comply comprehensively and without delay, but no later than within one month. Restrictions are permitted only under strict statutory conditions.

What legal requirements exist for the automated creation of personality profiles?

The automated creation of personality profiles, for example using algorithms or artificial intelligence, is subject to specific GDPR requirements, especially with regard to profiling processes (Art. 22 GDPR). In cases of exclusively automated decisions with legal effects for the data subject, there is a right to human intervention, to explanations for the decision, and to contest the decision. Companies must take technical and organizational measures to protect the rights and freedoms of data subjects and conduct a data protection impact assessment if there is a high risk to their rights. Furthermore, there is an obligation to ensure transparency regarding how the processes used work.

What sanctions may be imposed for data protection violations in connection with personality profiles?

Violations of data protection principles in the creation, use, or sharing of personality profiles can have significant legal consequences. The GDPR provides for fines of up to 20 million euros or 4% of a company’s worldwide annual turnover—whichever is higher. In addition, data subjects may assert civil claims for damages. In the case of serious violations, criminal liability under national data protection law may also apply. Accordingly, companies and those responsible are required to implement comprehensive compliance measures to act in accordance with the law.

Do personality profiles require special protection against unauthorized access?

Yes, protecting personality profiles from unauthorized access is one of the core obligations of a data processor. Under Art. 32 GDPR, technical and organizational measures must be taken to protect personal data from unauthorized access, unauthorized disclosure, loss, or manipulation. This includes, in particular, encryption, access controls, access restrictions, logging, and employee awareness training. The measures must be appropriate to the state of the art and the respective risk to the rights and freedoms of the data subjects. Breaches of these obligations can result in significant fines and reputational loss.